hello Snowboard Co. All-Mtn Board Design

Product Design  +   Product Development  +   Design Engineering  +  Industrial Design

For many years, snowboards suffered from poor design. They were basically skis that were widend. Not all, but many of them were produced using this idea. Skis and snowboards work fundamentally different and should be designed differently. The scope of this project was to do just that. To create a great all-mountain snowboard that was light-weight and manufactured as environmentally responsible as possible. Many hours of R&D resulted in the following design.

  • hello Snowboard Co.
  • Snowsport / Outdoor Gear
  • Product Design - Development
  • November 2012
snowboard base
snowboard core wood
snowboard core
“The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.”

- Paul Rand / Designer - American Modernist

A number of ideas for the geometry, construction and materials were tried in the prototype phase. Poplar and lightweight Paulownia were chosen for the core along with Crown Plastics base and topsheet material. One area where the boards differed from the industry standard was the sidewall material, FSC certified bamboo was chosen instead of plastics. Bamboo is very strong and tough in this application with added bonding strength over similarly used plastics. Vectroply triaxial fiberglass was used with Entropy Resins to keep with the environmentally friendly goal. The geometry of the board was perfected along with the pressing and lay-up methods during the entire R&D phase.

snowboard geometery
Board Art

During the development of the boards, the natural beauty of the wood core really caught the eye and turned into an integral piece of the aesthetic form. Single color artwork was chosen as a compliment to the wood and a challenge for the art design. This simplistic design idea lead to the overall aesthetic preference that was hoped for in the conceptual design phase.